Digital Marketing (NWY.29)

  • Program organisation
  • Duration: 17 months - 1,4 years
  • Sessions: 4
  • Mode:
    - On-site
    - Online
  • Next cohort
  • Registration ongoing
  • Training location
  • - Campus Gatineau
  • - Campus Montreal


33.66 Units

Passionate about the world of brands in the digital era?

The Digital Marketing ACS program (NWY.29) will enable you to acquire skills in deploying digital marketing strategies to effectively develop, market and increase the online presence of businesses. Upon completion of the program, you will be able to coordinate web marketing and promotional campaigns as well as use analytical tools to monitor consumer behavior and evaluate their expectations.

Through this ACS program, you will be able to master the following skills:
  • Determine effective digital content marketing strategies
  • Develop a social media promotion plan based on the objectives of the digital marketing campaign
  • Develop an advertising plan including paid search (SEM) and the use of various digital advertising platforms
  • Optimize digital marketing strategies through market analysis and business data
  • Coordinate the production of audio and video advertising content for the company's digital marketing campaigns
  • Estimate advertising production project costs, establish performance indicators and calculate return on investment (ROI)
  • Manage a product or service marketing project, including the deployment of a digital marketing campaign and its strategic budgeting


Technological partners


Possibility of financial support from the Government of Quebec for eligible candidates. Certain conditions apply.

Link to Services Québec :
Services en ligne – Aide à l’emploi | Gouvernement du Québec (


Completion of the Attestation of Collegial Studies in Digital Marketing from Collège Universel will give you access to the optional exam of the Digital Marketing Institute, a world leader in professional digital marketing certification. Upon successful completion of the exam, you will be awarded dual certification by the DMI and the American Marketing Association, earning the PCM® (Professional Certified Marketer) designation and the Certified Digital Marketing Professional certification.

Why choose the ACS program in Digital Marketing? :

  • 1 To take advantage of a unique ACS program in Digital Marketing recognized by the Quebec government.
  • 2 To develop expertise in marketing, communications, digital advertising, etc.
  • 3To gain professional status in an interesting, dynamic and essential field.
Digital Marketing Consultant Digital Advertising Consultant Promotional Strategy Consultant
Advertising Specialist - Electronic Media Sales and Promotions Coordinator Digital Marketing Coordinator

Under the provisions of section 4 of the College Education Regulations concerning the conditions of admission, a person who has received instruction considered sufficient by the college and meets any of the following conditions may be admitted to a program of studies leading to an Attestation of College Studies (ACS/AEC):

    • 1 The person has interrupted his or her full-time studies or pursued full-time postsecondary studies for at least 2 consecutive terms or 1 school year;
    • 2 The person is covered by an agreement entered into between the college and an employer or by a government program of studies;
    • 3 The person has interrupted his or her full-time studies for one term and pursued full-time postsecondary studies for one term; or
4 The person holds a Diploma of Vocational Studies (DVS/DEP).

The Collège Universel recognizes as training deemed sufficient:

  • a person holding a secondary school diploma, or the equivalent issued by a school board; Or
  • the person with extensive professional experience related to the field of specialization of the program; Or
  • the person with relevant training related to the program's field of specialization.

Special requirements : None.

225 hours 225 hours 225 hours 225 hours
  • Introduction to digital marketing and job functions (60 h)
  • Legal Considerations in Digital Marketing (45 h)
  • Content Marketing Strategies (45 h)
  • Qualitative and Quantitative Market Research (75 h)
  • Social Media, Communications and Digital Marketing (60 h)
  • Copywriting and SEO techniques (60 h)
  • Digital Marketing Planning and Budgeting Tools (60 h)
  • Paid search (SEM) and advertising platforms (45 h)
  • Promotional email campaigns and automation (45 h)
  • Website and Landing Page Optimization (45 h)
  • Web analytics and marketing strategy optimization (45 h)
  • Digital Marketing Plan (90 h)
  • Coordination of audio and video advertising content production (45 h)
  • Strategic budgeting, ROI and performance indicators (75 h)
  • Deployment and follow-up of a digital marketing campaign (105 h)
ACS in Digital Marketing ( 4 sessions -
2 years)
Admission fees Annual registration fees Tuition fees per session
Quebec Students
Tuition fees per session
Canadian students not resident in Quebec
Tuition fees per session
International Students
50 $ 200 $ 3 200 $ 3 200 $ 3 200 $

* Incidental fees : 350 $ / session

*These amounts are established for the 2022-23 school year. They are subject to change.
Do you need help financing your education?

More info